Batch 003 E-Commerce and Marketing (1 month-10 classes) Online + on ground physical starting from 20th August

Classes Will start from 1st of September!
Time schedule: 8:00 PM to 10:00 PM exact location will be shared will shared via email and WhatsApp
location: Gulberg Lahore

Class Outline – E-commerce in Pakistan

1. Introduction to E-commerce in Pakistan

   • Overview of the digital landscape

   • Current market size & future potential

   • Popular platforms (Daraz, Shopify, TikTok Shop, etc.)

2. Business Models in E-commerce

   • B2C, B2B, C2C, D2C explained

   • Dropshipping vs. Inventory-based model

   • Local vs. international selling

3. Product Research & Selection

   • Identifying winning products

   • Seasonal vs. evergreen products

   • Tools for product research

4. E-commerce Store Setup

   • Choosing the right platform (Shopify)

   • Domain, hosting, and payment gateways in Pakistan

   • Legal aspects (FBR, NTN, sales tax, SECP)

5. Digital Marketing Foundations

   • Social media marketing (Facebook, Instagram, TikTok, Snapchat)

   • Influencer marketing in Pakistan

   • Paid ads basics (Meta Ads, Google Ads, TikTok Ads)

6. Content & Branding

   • Building brand identity

   • Product photography & video content

   • Copywriting for conversions

7. Logistics & Operations

   • Local courier companies (Daewoo, Postex, TCS etc)

   • Cash on Delivery (COD) vs. prepaid orders

   • Warehouse & inventory management

8. Customer Journey & Conversion

   • Store design for trust & conversions

   • Checkout optimization

   • Upsells, cross-sells & email marketing

9. Financial Management & Scaling

   • Cost structure (COGS, margins, marketing spend)

   • Tracking KPIs (ROAS, CAC, AOV, LTV)

   • Scaling ads & operations

10. Future of E-commerce in Pakistan

• TikTok Shop & live selling
  

• Export opportunities & global selling